Behind the Lens

Insights on Real Estate Photography, Virtual Staging, Visual Marketing, and More

Gary and the Great Drone Debacle (or: Why Your Neighbor’s Kid Shouldn’t Be Your Aerial Photographer)

Gary and the Great Drone Debacle (or: Why Your Neighbor’s Kid Shouldn’t Be Your Aerial Photographer)

Gary had a new listing and a bold idea: drone shots.

He didn’t have a drone. Or a license. Or, frankly, a plan.

But his neighbor’s 15-year-old nephew “was super good at flying one,” so naturally, Gary handed over the keys to the sky. Moments later, the drone was embedded in a neighbor’s window, a squirrel had a near-death experience, and Gary discovered that “just winging it” isn’t an FAA-approved flight plan.

Spoiler alert: The fines for using an unlicensed drone pilot? Up to $11,000. Per flight.

Learn what Gary should’ve done—and how SmartShot Photo can help you avoid a crash landing of your own.

read more
What Makes a Home Feel High-End Without Feeling Cold?

What Makes a Home Feel High-End Without Feeling Cold?

There’s a common misconception in home design that elegance has to be formal, or that upscale equals uninviting. But step inside this thoughtfully designed model home and you’ll quickly see that sophistication doesn’t have to come at the expense of warmth. This home is a masterclass in balance,...

read more
Gary’s Glorious Real Estate Photo Fail

Gary’s Glorious Real Estate Photo Fail

Gary was feeling confident—dangerously confident. Armed with nothing but a smartphone and sheer willpower, he set out to take listing photos himself. What followed included mirror selfies, ominous bathroom lighting, and a kitchen shot that looked like it came from a horror movie.

The listing sat for weeks… until SmartShot Photo came to the rescue.

Sure, Gary’s story is fictional. But the mistakes? They happen on MLS listings across the country every single day.

read more