Behind the Lens

Insights on Real Estate Photography, Virtual Staging, Visual Marketing, and More

Gary’s Glorious Real Estate Photo Fail

Gary’s Glorious Real Estate Photo Fail

Gary was feeling confident—dangerously confident. Armed with nothing but a smartphone and sheer willpower, he set out to take listing photos himself. What followed included mirror selfies, ominous bathroom lighting, and a kitchen shot that looked like it came from a horror movie.

The listing sat for weeks… until SmartShot Photo came to the rescue.

Sure, Gary’s story is fictional. But the mistakes? They happen on MLS listings across the country every single day.

Commercial Listings Deserve More Than iPhone Photos

Commercial Listings Deserve More Than iPhone Photos

How It Started It all began with a voicemail and a sigh. “Hey… I’ve got a listing that’s been sitting. It’s gorgeous, but nobody’s calling. Not sure if it’s the market or the pictures.” The property? A newly remodeled office building in Dallas: glass entry, marble lobby, prime location. The...