Insights on Real Estate Photography, Virtual Staging, Visual Marketing, and More
Gary was feeling confident—dangerously confident. Armed with nothing but a smartphone and sheer willpower, he set out to take listing photos himself. What followed included mirror selfies, ominous bathroom lighting, and a kitchen shot that looked like it came from a horror movie.
The listing sat for weeks… until SmartShot Photo came to the rescue.
Sure, Gary’s story is fictional. But the mistakes? They happen on MLS listings across the country every single day.
Spoiler: They work harder than most assistants you’ve ever hired. It Was the Perfect Space… But Nobody Came An office suite in Plano had everything going for it. Fresh paint. Corner windows. Open concept with just enough privacy to make an HR department nod approvingly. The broker was excited. The...
How It Started It all began with a voicemail and a sigh. “Hey… I’ve got a listing that’s been sitting. It’s gorgeous, but nobody’s calling. Not sure if it’s the market or the pictures.” The property? A newly remodeled office building in Dallas: glass entry, marble lobby, prime location. The...
There’s a couple, let’s call them Sarah and James. They’ve been house hunting around Dallas for three weeks. Their weekends are booked solid with showings. Their phones are filled with saved listings, screenshots, and text threads that read like:“Wait, is this the one with the weird kitchen?”“No,...
There’s a guy named Steve. Steve’s a real estate agent in Dallas. Sharp dresser. Firm handshake. Drinks his coffee black because someone told him that’s how closers do it. You get the idea. Anyway, Steve gets this listing. Cute place. Great bones. But empty. Like, creepy echoes and serial-killer...