Behind the Lens

Insights on Real Estate Photography, Virtual Staging, Visual Marketing, and More

Commercial Listings Deserve More Than iPhone Photos

Commercial Listings Deserve More Than iPhone Photos

How It Started It all began with a voicemail and a sigh. “Hey… I’ve got a listing that’s been sitting. It’s gorgeous, but nobody’s calling. Not sure if it’s the market or the pictures.” The property? A newly remodeled office building in Dallas: glass entry, marble lobby, prime location. The...

More Than a Long Weekend: Honoring Memorial Day

More Than a Long Weekend: Honoring Memorial Day

Reflecting on the cost of freedom—and the spaces we’re free to come home to. There’s a moment, just before sunrise, when everything is still. The streets are quiet. The air is calm. Flags hang silently in front yards across Dallas, just waiting for the sun to catch them. It’s peaceful. And that...